Impact Driven Engineering

People often ask me what exactly I do when I'm working on a project as a business analyst or technical product owner. However, when I try to explain it, especially if they are unfamiliar with the nuts and bolts of modern IT project management, they just nod and doze off after a few sentences about user stories, product backlogs, managing risk, impact delivery, MVP-ing, etc.

So I decided I needed a better and more "in your face" explanation, and there it is:

I'm the guy you put on your project if you want it engineered and delivered like this: rather than this: or this:

The first picture is the proper way to approach any IT project. Structured, predictable delivery focused on business value, where every iteration moves you closer to measurable business outcomes.

In other words, I help you reliably deliver value and impact instead of just features and code.

Every IT project will naturally drift towards the state depicted on second and third image unless someone actively prevents that. This isn't about adding process bureaucracy—it's about structured, impact-driven engineering that keeps your team focused on what truly matters: delivering business value predictably and transparently.

Our comprehensive service catalogue

To ensure your projects deliver as intended, I offer a full spectrum of services covering every phase of software project delivery:

Pre-sales and technical sales support

The purpose of this service is to ensure that the project scope is clearly identified, documented, and reliably estimated, while also giving the end-client confidence in the team's technical excellence and domain understanding.

This service includes:

• Active role in pre-sales meetings and presenting the client's technical excellence (technical sales)
• High-level scope discovery and documentation
• Creation of a segmented project description structured and optimized for estimation
• Support with the effort estimation process

Engagement models:

• Success fee
• Resource retainer

Technical product ownership & Delivery management

The purpose of this service is to ensure smooth and reliable project delivery based on impact-driven engineering principles. This service helps teams to reliably deliver consistent value in agile or waterfall environments while reducing risks through rapid prototyping.

This service includes:

• Detailed scope discovery and documentation
• Backlog management (value-focused partitioning, backlog creation and maintenance, PBI quality assurance)
• Establishing a shared understanding of scope across stakeholders and the delivery team
• Structured support for estimation and planning, ensuring achievable goals and predictable delivery
• Delivery management: facilitating demos, resolving mid-iteration scope issues
• Rapid prototyping using AI-assisted development to reduce uncertainty and validate solutions early

Engagement models:

• Time & material

Rapid prototyping

The purpose of this service is to reduce project risk by addressing uncertain scope (did we understand requirements correctly?), technological unknowns (can it be built as designed?), and adoption assumptions (will users behave as expected?). Rapid functional prototyping allows for these risks to be identified, tested, and mitigated early.

This service includes:

• Identification and documentation of individual project risks
• Prototype design
• Rapid prototype development using AI-assisted software engineering techniques

Engagement models:

• Flat fee relative to the size of the project scope
• Time & material

Initial product discovery and backlog creation

The purpose of this service is to discover and document the project scope in a way that results in a functionally complete system defined by user-story maps and associated project backlog. Additionally, this service fosters trust between the end client and the team through structured, expertly conducted design/discovery sessions.

This service includes:

• Discovery and documentation of detailed project scope
• Creation of story and impact maps
• Discovery sessions with the client
• User story mapping and impact mapping workshops with the client and the internal/team's end domain experts
• Creation of a fully defined project backlog that is functionally complete and ready for refinement and implementation

Engagement models:

• Flat fee relative to the size of the project scope
• Time & material

Why impact-driven engineering matters

In my experience working with countless teams across different organizations, I've found that most projects struggle not because of lack of technical skill, but because of:

1. Poor scope definition and value-based prioritization - teams deliver features instead of impact
2. Unreliable delivery commitments - teams struggle to predict what they can actually deliver
3. Lack of structured processes - teams drift towards chaos without clear frameworks

The result? You're not getting nearly as much "bang" for your buck as you should.

But it doesn't have to be this way.

With the right expertise, structured processes, and focus on impact over output, your teams can deliver reliably, predictably, and transparently—every single time.

Let's work together

If you cannot honestly say "My projects are delivering as advertised and I'm satisfied with the results I'm getting for the money I'm spending," then you might want to address that.

And that's exactly where I can help. Whether you need support with pre-sales, ongoing delivery management, rapid prototyping, or training your team—I have the experience and frameworks to ensure your projects deliver the right way.

Get in touch and let's discuss how we can transform your project delivery.