About Me

I help companies deliver impact instead of just features and code.

My name is Vedran Križek and I am a technical product owner, business analyst, and software architect with over 30 years of experience designing and building large-scale, high-traffic web and mobile systems across Croatia, Austria, Serbia, Germany, and the Netherlands.

Over the years, I’ve led the design and launch of some of Croatia’s largest online platforms, including njuskalo.hr, 24sata.hr, vecernji.hr, and tportal.hr. As CTO and co-founder of Trikoder, and later as Head of Business Analysis at Undabot, I managed teams of up to 50 people and guided projects from pre-sales and discovery, through engineering, to final delivery.

This gave me a deep understanding of every aspect of the software lifecycle—from early discovery and requirements analysis to architecture, engineering, and operations. I’ve seen what makes projects succeed, and just as importantly, how to fix them when they go off track.

To put it another way: I’ve been around the block, and I’ve seen a lot.

My biggest differentiator is the combination of comprehensive engineering experience and deep business analysis/functional design expertise. I know how to apply both in practice, fitting into existing organizational structures and improving them where they struggle. I also put great focus on keeping my engineering skills sharp and up to date, because the core of my approach is applying theory in real-world projects.

For my clients, that means they get both a consultant and an operational team member in one.

Alongside client work, I publish articles on Medium and regularly share my knowledge at regional conferences such as BA & Beyond, BA Day, CROBA and Product World, as well as at local BA and engineering meetups.

What I Can Do for You

I help organizations bridge the gap between business and technical teams, ensuring reliable and transparent delivery of value. Here’s how I can support your projects:

Delivery & Execution

Ensure every part of the engineering process — from pre-sales to development — runs in a stable, transparent, and reliable way.
Align business stakeholders and technical teams around a shared understanding of the product scope and its intended impact.
Reduce project risks by rapidly designing and prototyping with AI-assisted engineering practices and risk-focused scope partitioning.
Create, manage, and prioritize your product backlog so it is both clear to business stakeholders and actionable for the development team.

Facilitation & Coaching

Guide effort estimation so commitments are realistic and based on shared understanding.
Lead discovery and design processes, even in early phases when information is incomplete.
Support pre-sales activities with early discovery, documentation, and effort estimates.
Help standardize your internal practices for scope discovery, requirements capture, and value-focused backlog management.

Why Work With Me

30+ years of hands-on experience across business and engineering roles.
A proven track record of delivering high-traffic, high-impact platforms.
The ability to fit into and improve existing organizational structures.
Practical use of AI-assisted prototyping and engineering to reduce risk and accelerate discovery.
An active contributor to the professional community through articles and conference talks.

Let’s Talk

If you’re looking for someone who can bridge the gap between the business needs and technical execution — and help your team deliver solutions rather than just heaps of code and features — I’d be glad to help.